COMPLETE BRAND REFRESH
I was the creative lead who managed the design and rebranding efforts for the recently acquired Salt Yard Bar & Grill. This included the design of the corporate identity, marketing campaign, packaging solutions, digital presence, and booking platform.
Deliverables
Produce a refreshed brand identity on a shoestring budget, during COVID-19 to attract a higher LSM and increase revenue.
- New logo and brand identity
- Design a marketing strategy
- Create imagery and illustrations
- Banners, signs, window dressing
- Table Talkers & Menus
- Booking website
Bespoke imagery & iconography
As part of my strategy to set the brand apart, I produced a selection of images and created a set of icons that would help tell The Salt Yard story and encourage engagement with the brand.
Marketing strategy
Designed and delivered a marketing strategy that increased revenue and awareness during COVID19, with minimal investment.
Contribution Effect
Increased Brand Awareness
Increased Social Media Following
Increased lead generation
Poster / Flyer & Table Talker
Point of Sale & Display
Coffee Club card
Promotional items
Feedback form
Menus
As the creative lead at Nelon Brand Agency, I designed and produced a complete set of menus (print & digital) for the brand, including bespoke Africanism illustrations.
