Premier

brand dev.

by michael john

Linkedin Behance

Premier Hotels Senior Designer

As Premier Hotels & Resorts senior designer between 2016 and 2018, I developed the entire brand’s design system, as well as designed all templates and branded assets that garnered acclaim across the SA Tourism industry.

Premier Hotels & Resorts Int.

Brand development

I was a key player on a dynamic national marketing team, as senior designer, I created and managed the visual identity for 20 hotels, resorts, conference centres and administration locations, nationwide.

THE OBJECTIVES

To establish the brand as a prestigious yet affordable professional business and family-orientated international hotel, resort and conference chain.

To conceptualise and produce content for publications, including the design and development of an in-house tourism magazine.

To deliver and maintain a design system, including sales and marketing assets, and internal communication assets for 20 properties nationwide.

To design and maintain the company website and social media channels.

SEE PROJECT

Deliverables:

  • Corporate Identity
  • Sign system
  • Design Systems (Internal & public)
  • Branded asset creation
  • Web design & maintenance
  • Social media & PR collateral
  • Bespoke imagery

MY contributions

111%

Improved Social Media following

50%

Increase in brand following
Garnered acclaim in SA Tourism

More on brands

See more brands that Michael has worked with and helped develop.

Portfolio

Pushing the envelope of what’s possible, building lasting quality brands and engaging graphic content is my thing!

Contact

info@michavers.com

Johannesburg

Randburg

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