Creating a brand
As Creative Director at Nelon Brand Agency, I designed and produced a comprehensive brand strategy, including brochure, iconography, infographics, illustrations, UX and UI that would be the foundation to launch an international premium niche motorcycle brand.
Kaoko
Throttle stabilizers
Brand design
I spearheaded the brand creation and development for a niche market international motorcycle accessory manufacturer.
I produced a new logo and identity, updated and formalised the brand and marketing material, designed and produced a brochure with competitor infographics that would show the product’s superiority and I produced operating illustrations to help the consumer feel comfortable with the product before purchase. In addition, I designed a practical and robust e-commerce UI & UX system, with unique user engagement mechanisms and managed the development and launch of the website.
THE OBJECTIVE
Develop a premium international brand for a South African-made motorcycle throttle cruise control device.
Deliverables
- Corporate Identity
- Comprehensive brochure
- E-commerce website
- Bespoke curated imagery
- Custom illustrations
My contributions
Product feature highlight
