Formalise the brand
By providing engaging but practical visual solutions to real problems, Michael’s approach facilitates a design system to take the brand to the next level. With a robust Social Media strategy, a PR strategy, and a Packaging system, Caring Candies was able to get to the next level in its growth and is now South Africa’s leader in health-conscious confectionery, looking to expand internationaly.
THE OBJECTIVE
Develop a design system of international standards for a South African-made confectionery manufacturer, that will uphold the integrity of the brand message and tone across all platforms.
Deliverables:
- Creative Overview
- Style Guide
- Bespoke graphics
- Packaging design
- Magazine & editorial design
- Editorial management
- Social media & PR assets
Tasks
MY contributions
Company Profile
Current work
Pitch Deck
An eye-catching, on-brand presentation to help Caring Candies gain overseas interest and investment from prospective investors and retailers.
Layout & presentation design
Marketing asset design
Graphic element design
Content research & creation
